PlanPenny: Branding and visual communication

Brand identity for scandinavian startup PlanPenny. Full project consisted of brand guidelines, responsive website (landing page) and pitch deck. Plan Penny is a scandinavian planning tool for professional use, a little helper that allows the user organise projects in an intuitive and visual way.

PRODUCT CONCEPTS
Stay of top of things
Plan forward
Keep the overview

VISUAL REFERENCE
Danish beacons: sømærke
Marks or symbols that are set up to guide ships (so captains can plan the next move). 
After climbing the ladder to the top, a person can have a good view of the area around.


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