NEXO is an innovative textile manufacturer with reduced environmental impact. The use of biotechnology is one of the company’s main differentiators: it allows to output a solution that can be disposed without harming the environment. Moreover, it can at times be used for re-watering the crops.
One of the challenges of this project was to communicate the client’s technically complex point of view in a way that is clear to the target market.
After some discussion and further reading, I was able to come up with the initial research that would lead the project. It includes market and visual analysis as well as recommendations for the creation of the brand identity.
Conceptually, NEXO creates value from the intertwinement of textile production and the world of daily consumer products. It’s the “connection of the threads”.
