Brand identity for Scandinavian startup PlanPenny. Full project consisted of brand guidelines, responsive website (landing page) and pitch deck. Plan Penny is a Scandinavian planning tool for professional use, a little helper that allows the user organise projects in an intuitive and visual way.
Product main concepts
Stay of top of things
Plan forward
Keep the overview
Stay of top of things
Plan forward
Keep the overview
Visual Reference
Danish beacons: sømærke
Marks or symbols that are set up to guide ships (so captains can plan the next move).
After climbing the ladder to the top, a person can have a good view of the area around.
