Supporting Culture
StudioClio is a cultural institute located in Porto Alegre. I’ve chosen to work on this project due to my sympathy for the company, which is locally renowned for running high-quality lectures and events. The fields of knowledge discussed include Visual Arts, Music, Literature, Gastronomy and Philosophy.
The majority of StudioClio's public is composed of 40+ year old individuals who work in the creative industry. After a detailed marketing analysis I’ve established that, in order to keep expanding, the Institute must also attract a younger audience. Creating private bespoke activities for corporations would likewise provide the financial boost StudioClio needs in order to continue growing within a city where the government support of culture is scarce.
In order to approach the new clientele, a new story had to be told. Not only does a brand extension enhance StudioClio’s portfolio but it also permits to communicate a new kind of service formulated for the demanding corporate public. The chosen concepts for the project are: Classicism/humanism, customisation and exclusivity.
To achieve visual consistency, I decided to create the new brand by deconstructing the original StudioClio brand. In terms of meaning, the quill complements the scroll - both being essential tools used in classical times for spreading knowledge.
Imagery and applications
Web application
Online tool that presents decision makers with events selected based on company interests and profile. An in-built algorithm and list of pre-defined events match the users choices. At the end of the process, specific requests can also be made.
