When considering the logo design it was important to portray a sense of the concepts we had previously identified with the PRYZM brand. A visual representation of the PRYZM ethos that the public would be intrigued by. With this in mind we looked to works of art which are able to stimulate the mind, optical illusions (op-art) and images with a graphic influence, like impossible perspectives and dreamy, alluring motifs. These can inspire for future PRYZM artworks and imagery.
Artists: M. C. Escher, Magritte, Oscar Reutersvärd, Rob Gonsalves