HPE organises an invite-only event at a racing event in Austin (TX) and requested an impactful identity to promote the occasion. Given the short timeline and high expectations for the visuals, I used Midjourney (a powerful generative AI tool) to develop a set of images for this campaign.
HPE's brand guidelines are quite detailed, so it was essential to follow specifications such as typography, colour palette and brand textures. Whenever Midjourney deviated from these guidelines, I realigned them back in Photoshop. This was particularly important for the brand textures, which were often lost in Midjourney.
The initial assets package requested was:
1. Visual identity
2. Event website (landing page + agenda)
3. Pull-up banners (x2)
